How global are we?
The Impact of Globalisation on Business Communication: Linguistic and Didactic Aspects of Language in Business Communication
The call for "Globalization", the global focus and entanglement of local, regional and national aspects of life, is spearheaded by politicians and economists. Their political-philosophical debates focus on the controversy between neo-liberal economic policies and a social-political view of life (e.g., P. Bourdieu). The impact of globalization has many effects on national language(s) as well as on local and global communicative behavior. Globalization has many effects on language. Language in turn is the most important representative and vehicle of culture and, as such, influences many aspects of social reality.
19th - 22nd September 2010, University of Hamburg, Germany